Copywriting Clarity - the most important quality of all

Clever or Clear? It's not easy to be both

When it plopped onto the doormat, my first thought was -

'Oh ... Keir Starmer. It's from the Labour Party. Why does he want me to vote Reform?'

My second thought -

'Oh no ... it's from Reform. They're trying to be clever by telling me that, weirdly, Starmer wants me to vote for them'.

But no. I flipped the card over to find a list of reasons why voting Labour would not be a terribly good idea.

Then ... right at the bottom it read - Vote Conservative.

So, from the very start, I was confused.
Had the Conservative campaign team been clever?

'Clever' maybe - but surely not Clear.
I harbour a sneaking suspicion that I'm not the only recipient to have been initially befuddled.

What about you and your marketing messages?

Are you 100% sure about their Clarity?
Do check ... because Clarity matters most.
The Concise and Compelling bits will wait.

And if you're not sure?
Hmmm .... if only you knew of a friendly copywriter who could help.

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Till the next time ...