Keeping it conversational

Chatting to a robot in a suit

When we write like we speak, we connect with readers on a human level.

No one wants to read copy that sounds stiff and formal—it’s like trying to chat with a robot in a suit.

Awkward and dull.

One of the easiest ways to make your writing sound natural is by using contractions.

Avoid these -

- We are
- You are
- You cannot
- We will

Go for these instead:

- We’re
- You’re
- You can’t
- We'll

These small tweaks make a huge difference in how you come across—friendly, approachable, and real.

You want your readers to feel like you're chatting with them over coffee, not giving them a grammar lesson.

Would my old English teacher approve?

Probably not.

But that’s Victorian education for you—times have changed, and so should your copy!

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